Digital New Movers™

World’s First Hyper-Targeted System for Engaging New Movers

Why Important?

      • 1.8 million people nationwide buy, sell or move into a new home every month!
      • Each new mover spends on average $8700 in the eight weeks surrounding their move making New Movers a $200 billion industry.
      • Extremely narrow window to reach these New Movers and extremely difficult to identify New Movers at the beginning of the moving cycle until now!
      • First in gets the majority of the money spent in the eight weeks surrounding the move.

Introducing Our Latest Patent-Pending Ad Tech Digital New Movers™

    • Digital New Movers’™ technology targets and identifies New Movers approximately three weeks before they will appear on other lists.
    • DNM identifies people as they go through three steps of the moving process

a. Pre-Mover: “I’m selling my house”

b. Escrow: “I’ve sold (or bought) my house however I have not moved yet

c. Post-Mover: “ I’ve just moved in”

    • The DNM system is updated twice a day as people move from one category to another.
    • Most people get Internet service set up before move or the day of the move.

How Digital New Movers™ Works

    • The system is programmatic so you don’t need lists, addresses or information

a. Select which of the three statuses you are targeting

b. Select your zip codes, get your counts from the system

c. Select your total impressions, load your ads and go

    • The Digital New Movers™ targeting technology knows which homes are considered “New Movers” and automatically places ads on the home computers.
    • You can also buy the list out of the system if you would like to do direct mail in conjunction with the DNM targeting.

Protocol Access More Effective Than Retargeting!