Sample Campaign
- Compile list of all contributors going back three years and let’s say that is 2000000 at the national level and that 480000 match to a home IP address
- 30 day campaign, 40 impressions per matched IP address = 1920000 impressions for campaign
- All banner ads are seen…no cookies…so not blocked…every viewer is a possible buyer!
- You control day parts, daily frequency and choice of banner, animated or video ad
- You need banner ads and landing page…we help in the creative process
- We perform match-back analysis at end of campaign to compare effectiveness of the list receiving banner ads compared to the non-matched, no ad list.
Actual Case Study Results
- Annual fund raising project: 56% of list received direct mail and email and 44% of the list added the Protocol Access banner ad treatment
- The 44% banner ad list was three times more likely to contribute than the 56% list based on actual contributions
- An astounding 95% of all funds contributed came from the 44% banner ad treated list