1. Selling Medicare supplement insurance, obtain a list in your part of a state of 20000 people age 64 and 6 months to not yet 65 years old. 92000 of those match to a home IP address.
2. To that add your own unsold database of say 4000 inquiries and 1800 match to an IP address
3. 11000 matched IP addresses; 6 week campaign; 60 impressions per match = 660000 impressions for the total campaign
4. Ad creative can be about “helping you make the correct decision for you!”
5. All banner ads are seen…no cookies…so not blocked…every viewer is a possible buyer!
6. You control day parts, daily frequency and choice of banner, animated or video ad
7. You need banner ads and landing page…we help in the creative process
8. We perform match-back analysis at end of campaign to compare effectiveness of the list receiving banner ads compared to the non-matched, no ad list.

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