Comparison Analysis
Protocol Access vs Retargeting
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1 to 1 IP Targeting-Able to target at the individual household IP level. |
Target Recent Web Site Visitors-Targets only recent visitors to your web site using cookies |
100% Cookie Free-No cookie use vastly reduces the threat of content being seen by non-human traffic, -No cookies means ads not blocked |
Use of Cookies-Reuters 2015 Digital Advertising Survey found 47% of Americans have ad blocking software |
Control and Offline Data-Start with any list, internal or external, discover demographics/ preferences with little guessing |
Online Data/No Control-Uses cookies to guess the person’s demographics and preferences. |
Matchback-Analysis-Provides a tangible and accurate ROI by cross-referencing the target list with sales records. All without the use of UTM codes, conversion pixels or retargeting |
SVA Report-Performance is measured by CTR and/or conversion pixels. |