Why Choose Protocol Access
Protocol Access Process
vs Pay Per Click
vs Geo Sensing
Campaigns and Studies
College and Universities
Non-Profits Fund Raising
Assisted Living Facilities
Targeting College Students
Targeting General Public
Digital New Movers™
Can purchase a list based on home value, age range of residents and household income, say a list of 100000 and 47000 match to an IP address. You can also add from your database, unsold inquiries
In a six week campaign with 45 impressions per match, a total of 2115000 impressions for the entire campaign
All banner ads are seen…no cookies…so not blocked…every viewer is a possible buyer!
You control day parts, daily frequency and choice of banner, animated or video ad
You need banner ads and landing page…we help in the creative process
We perform match-back analysis at end of campaign to compare effectiveness of the list receiving banner ads compared to the non-matched, no ad list.
Actual Case Study Results
National Furniture brand consistently used direct mail…wanted to test “Digital Direct Mail” or Protocol Access.
Purchased list based on home ownership, age of home and household income
List of 47000 received direct mail only and list of 48000 matched to an IP address and received both direct mail and the banner ad treatment
Six week campaign with 42 impressions per matched IP for a total of a little over 2000000 impressions for the campaign.
List with banner ad treatment was 35% more likely to buy based on actual sales, 183 sales to 133 sales
The 50 additional sales from the banner ad treated list produced $691000 in additional revenue
Click here for full case studies or to receive information on campaigns and pricing
Protocol Access More Effective Than Retargeting!
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