Major Retailers

Sample Campaign

  1. Can purchase a list based on home value, age range of residents and household income, say a list of 100000 and 47000 match to an IP address. You can also add from your database, unsold inquiries
  2. In a six week campaign with 45 impressions per match, a total of 2115000 impressions for the entire campaign
  3. All banner ads are seen…no cookies…so not blocked…every viewer is a possible buyer!
  4. You control day parts, daily frequency and choice of banner, animated or video ad
  5. You need banner ads and landing page…we help in the creative process
  6. We perform match-back analysis at end of campaign to compare effectiveness of the list receiving banner ads compared to the non-matched, no ad list.

Actual Case Study Results

  1. National Furniture brand consistently used direct mail…wanted to test “Digital Direct Mail” or Protocol Access.
  2. Purchased list based on home ownership, age of home and household income
  3. List of 47000 received direct mail only and list of 48000 matched to an IP address and received both direct mail and the banner ad treatment
  4. Six week campaign with 42 impressions per matched IP for a total of a little over 2000000 impressions for the campaign.
  5. List with banner ad treatment was 35% more likely to buy based on actual sales, 183 sales to 133 sales
  6. The 50 additional sales from the banner ad treated list produced $691000 in additional revenue

Protocol Access More Effective Than Retargeting!